Use the Right Words.

Remember that not all words are created equal. When you are describing your listing, the words you choose can have an unintended effect. For example, a major brokerage found that just using the words “low CAM fee” affected all listings positively, and even bottom-tier listings that used the word “close to public transportation” tend to beat their expected price by 8 percent!

Highlight Key Features

There is certainly more to your listing descriptions than using specific words. Be sure that in your listing descriptions, you highlight the top reasons that make your client’s property a wonderful place to locate their business. While being descriptive, remember that you also want to make your listing description exciting and engaging. Talk about the property’s key features as a place to increase productivity and profits.

Upload Photos & Videos

Now that you have the perfect listing description, take the time to enter all of the details, and upload your professional photos and video walk-throughs (BTW.we can also help with that!)